Creating a Website Elements

by Peter Kaczmarzyk

Creating a Website – Identify Website Elements of Each Page

Creating a Website

Creating a Website

Website Title

(most important tag) – Google will only read first 64 characters


  • “Red Ferrari F-80 Posters, Prints and Frames – Save 15 Percent.”
  • “How To Make Golden Retrievers Stop Barking?”

Before creating a website, spend time on your website title – it is the most important part of your SEO (Search Engine Optimization). It becomes a headline in the search results and it shows what the page and the the website is about. Include your key phrases within the title. Add a little selling and use your targeted keywords. Each page has a different title.

Website Description (tag)

Website description shouldn’t exceed 160 characters, get rid of a lot of the words like ‘and’, ‘but’, ‘the’, ‘or’, and “filler” words

“This beautiful 1960 Corvette posters and prints not only save you 15 percent, but…”

Website Header – Headline (tag H1,2…)

A website header is still important for the SEO.

“The Secret’s Out: How Can You Find the Perfect Gift for the 1959 Chevrolet Enthusiast in Your Life?”

  • You need 3 basic ingredients:
  1. I should be in a form of a question
  2. State a problem
  3. Provoke curiosity on how to resolve it

These basic ingredients are powerful psychological triggers and should be your guide in your marketing strategy.

  • In your headlines and sub headlines, use words pulled from your visitor profile that relate to visitors’ feelings, like: “frustrated” and “overwhelmed”. The next words could relate to hope: “get some answers.” The secondary headline, which will be a smaller point size, might include “helpless” and “scared.” Below that will be “not seeing results from the current training” and “conflicting advice.”

In other words, talk to someone who’s been there before and resolved the problem.

  • Primary Headline (use H1 first – choose this option in WordPress while you’re creating content)
    Use words in the primary headline:
    – Relating to their feelings – frustrated, overwhelmed, husband hard to buy for
    – Relating to the problem they are trying to solve – stop barking, find the right gift, gift that is appreciated, don’t know where to
    – Relating to hope and solution – get some answers, a gift that he will love for years to come
  • Sub-Headline (H2, H3…)- “Beautifully Framed 1969 Corvette Posters and Prints Exceed His Expectations and Mine!”
    I would like the following words used in the secondary headline:
    – Relating to their feelings – helpless, unsure
    – Relating to the problem they are trying to solve – not seeing results, conflicting advice
    – Relating to hope and solution – talk with someone who has been through it before

Use Words that Relate to the Problem They Are Trying to Solve – find the right gift, a gift that is appreciated, don’t know
where to look. Use Words that Relate to the Solution – a gift that he will love for years to come.

Website Page Body – Fresh Content

Do Your Research – Before Adding Content to Your Website Page
You can make web page yourself or by hiring a writer. In either case, you need to do some work. Put the outline together, organize your thoughts and content before adding & publishing it.

  • Your posts – should be at least 600 words or longer and articles, which are crucial elements to your website and will
    take a page each. “Feature Articles” are much longer than your normal posts and a lot more detailed. They should be between 1,500 – 2,500 words and a new “Feature Article” should be published at least every three months. Posts, as well as articles have to be optimized with your primary and secondary key-phrases, as well as backlinks coming from other relevant places.
  • Add fresh, unique, high quality content on a regular basis, on the same day, at least three times a week, the more the better. Avoid copying others word for word without their permission or without referencing them, as this may get you in trouble, not with Google, but with author of that content. You will not get any boost from Google for just copying others and if you do it a lot, then you will get penalized by Google or even de-indexed, which means, you will not get any ranking, which translates to, almost no traffic to your site.
  • There is an easy way to check if someone is plagiarizing your content on the internet. Type phrases from your content in to Google search with quotes on both sides to get a “Phrase” match or using and you can check your entire text for duplications.
  • Write about issues that are related: site a/French Cooking: write a/diet, cool recipes, etc. site a/cars: write a/insurance, car financing, etc.
  • Once you create your product pages, leave them along, except for adjustments to increase traffic & conversions. Your fresh content, your posts should be added to your “News” or “Blog” category. Do for instance a reporting on the industry, 500 or 600 words each post. Articles are longer (2-3 times). Include a photo or two, write something controversial and invite readers to discuss it in the forum. In all of your content, direct readers to the appropriate product pages. New ones should be added at least quarterly.

Write for Profitable Website Keywords

Focus on visitor’s wants, needs and desires and Website Keywords that are Profitable will Naturally Surface
Three to four lines should be maximum for each paragraph. Headers should be stating problems.

Content format should be: problem-solution, problem-solution

  • Problem: should I buy High Definition TV or LCD TV? What problems High Definition TV? Is viewing quality on LCD acceptable?
  • Solution: with HD you do “this”, because it has “these features” and with LCD you do “that”, because of all “these” advantages.
  • Target Profile: these people should buy HD and those people may like LCD better
  • Objections: too expensive, my wife won’t like it, its too big
  • Testimonials: is anyone else buying this or am I the only one
  • The Risk Reversal: what if it breaks
  • Uniqueness: what is so different about LCD or HD vs other TVs

For a non-community type website there will not be a “Tell Your Story” area or “Share a picture.” There won’t be a chat forum either, so you could exclude all these items in this case.
A website would be a community type, if it is about a topic that a lot of people are passionate about like “dogs”, “health”, “wealth”, etc. A non community website would be about “surgical instruments” for example.

  • Photos

Should be optimized as well, so they can obtain a backlinks & rankings in “Google Images” for example. Make the “alt” (tag) and the file name the same. The “alt” (tag) has to be the same keyword for which you are trying to rank on that page.

  • Advertisers

There are various ways to advertise on your site, from Google Adsense to Affiliate Marketing to individual space rental, etc. The placement of the ads plays a crucial role in terms of exposure. Managing all of that effectively, to its fullest potential is not easy even for a savvy marketer.

This is why smart marketers are using software to help them manage the ads and make money from them effectively. The best in business tool is OioPublisher It is a very unique piece of software that very top internet marketers use and an average “Joe” knows nothing about. This incredible ad manager focuses on maximizing your revenue, saving you time, keeping you in complete control of your ad space on your site and keeping 100% of the revenue: OioPublisher

  • Audio or Video

Your own or from other sources with permission.
A short audio from you to touch on the benefits of your newsletter for example and personally invite them to subscribe. You could have the audio up in the right hand corner of the page playing music automatically for 10 seconds, suited to the website’s character, the audio stops and it starts again with an offer strongly encouraging visitors to take advantage of your free report.

Website Links

All opportunities on page requiring visitor to do something are calls to action resulting in clicking on website links. All the anchor texts, outbound links, opt-ins, audios, videos, etc. The strongest call to action usually occurs at the end of presentation. This is why, every article should have a call to action at the end of the article.

We are talking here about outbound links. Certain links will go to other relevant pages on your site and at least one
link from each post or page should go to an authority site not directly competing with you, such as wiki page. You will
also have links go off to specific pages on the advertiser’s website.

Lets examine the most prevalent ones.

  • Top Menu – Links only necessary for navigation to important pages: home page, product pages, Tell Your Story, Share a Photo, Forum, News (blog-with your posts). These are important links that will make you money, but are not carved in stone. You will adjust them, depending on the type of your site.
  • Bottom Menu – In the Footer – Only the remaining, necessary links like: Privacy Policy, Disclaimer, Press Releases (quarterly), About Us, Contact Us. Do not include email addresses on your “Contact Us” page or anywhere on your website, because of spam. Make a form for the visitors to fill out.
  • Survey – To see what visitors are looking for. Spend $30 to $50 with Google AdWords to get traffic to this page quickly. The information you will receive will be invaluable to you, to build high quality, high performing web pages. You want to have high conversions right off the bat.
  • Email Offer
    There must be a very strong, very compelling reason for them to take you up on your offer to actually subscribe. Maybe a really useful eBook with a nice looking cover or an audio. The actual email capture form should contain some details to what they will learn and the benefits they will receive, if they subscribe.

Website Categories

You will have to carefully create several website categories, which must be able to “stand” on its own, in other words, have be keyword rich and with high search volumes. The categories have to be very relevant to the overall the subject of your website. Before each post or page is published, you will assign it to a related category, which in WordPress is nothing more than checking an appropriate box next to it. To create a category in WordPress is very simple, as well and if you can’t figure out on your own search for instructions or go to

Copy the code below to your web site.

{ 3 comments… read them below or add one }

jenny May 16, 2012 at 3:56 pm

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Document June 29, 2013 at 2:59 am

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