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Digital Marketing In Practice

by Peter Kaczmarzyk

Website Creation

 

Website Creation

Website Creation


Before you start on your website creation, you should know what product, service or idea you would like to promote. Your chosen product has to have a wide appeal or there will not be enough interest (searches) to generate sizable results. A process of elimination is a good way to approach this. So, if you select “dog training” for example, find out if there is a lot of searches for this term.

Using a broad search (without quotes or brackets), you should have more than 10,000 searches monthly, world wide for a such a general key phrase, otherwise it doesn’t make sense to go into this niche. We are searching for keywords with a market potential with enough depth, but not too competitive. “Dog training” phrase for example, has 1,500,000 monthly searches, but it would be too competitive for a start-up website. (I am not suggesting this niche, it is for illustration purposes only).

Selecting a market for your website to promote (assuming, you don’t have a product or service in mind), can be done manually using Google Adwords tool, but why would you want to, when there are some very good and powerful tools available that will provide you with a lot more information crucial to your business.

  • One of the best tools on the market for a very reasonable price is a software program, powerful enough to do a complete keyword research. It accesses four databases all under one roof. You are able to put these databases to a very good use by identifying entire clusters of the best key phrases that are worth more than gold to you. Why, because with these keywords you can dominate your niche within your digital market.


    On top of that there is a live expert help support, waiting to help you with any issues you may have.
    We are talking about a must have, very powerful software called NicheBot

  • Another powerhouse is a software tool that laser-targets, high-traffic, high-profit, low-competition markets with devastating accuracy called Market Samurai, again surprisingly very inexpensive.


By using any one of these software tools, it will be easy to go through the process of elimination and end up with the best 2 key phrases left with all the data gathered. Comparing them side be side will help you make a decision, which one to choose. Save the information regarding the 2
nd best, because, you may end up using it later, as well.

What Types of Websites Are Good For Me?

 

This Course is Relevant For Any Kind of Website You Choose

You can have basically two types of websites:

A. Static – Requiring programming knowledge and expensive software tools. It may cost from thousands of dollars to
tens of thousands and more, depending on size and complexity. It is generally difficult to update and to interact with
visitors.
B. Interactive/Blog based – Highly recommended, It will used for illustration purposes of our discussion here.

Interactive/Blog based website is easy to create, to update and to interact with visitors, low learning curve, inexpensive.

CMS – Content Management System is the term used in relation to this type of website/blog. There is a number of different CMS systems available: Drupal, Joomla, ExpressionEngine band and others, but we will concentrate on the most popular, easy and free to set it up yourself – WordPress. If you don’t want to do it yourself, it can be outsourced inexpensively.

What Is WordPress All About???

 

What Is WordPress

What Is WordPress

  • In addition to be very robust, easy to use & maintain. How about thousands of plug-ins and themes, most of them free. Plug-ins as well as themes a addition to the “out of the box” WordPress increase its functionality, customize it, basically make it the way you want it.
  • The functionality of this CMS is truly astounding, especially when you compare it to what was available at the earlier stages of web development. I will not be teaching how to use WordPress here, as there is a lot of good and free courses available on the web. So, if you are not already familiar with WordPress, go to wordpress.org or search the web for instructions or on YouTube for example and you will find what is WordPress all about.

Before you even think about start developing your website, there needs to be a plan of action. Here it one:

Digital Marketing At Its Best – Know Your Visitor

Who is Your Customer? Who is your visitor?

1.
List all potential 10-15 items about regarding the types of visitors.

2. Get that visitor profile written down and identify who they are.

3. Do a Google Search for “[your topic] chat forums”. You will find a trove of useful
info and see who’s participating. Click on the “introduce yourself” link, you’ll learn
exactly who they are, you can actually see where they live, how old they are,
what they’re dealing with and all the information you could ever want about
potential visitors to your website.

4. Most of these people are about the same age, talking about pretty much the same
things. Dig into it and you’ll start to seeing things like “For new members,” “General
discussion about [your topic] and a thread just [your topic]. You’ll start to see some easy ways to figure out who is
actually in here (see
Sample Visitor Profile)

5. You may want to create a chat forum on your own site.

What is your visitor feeling, when Searching Internet?

What state of mind are they in? Frustrated? Overwhelmed? Anxious? Worried? Scared? Frustrated? Feeling helpless? needing answers? looking for places to turn? Create a little profile of the type of person going to the website:

Digital Marketing

Digital Marketing


  • frustrated

  • desperate

  • scared

  • worried

  • feeling helpless

  • feeling overwhelmed

  • anxious

What Problem are They Attempting to Solve?

That’s a huge question because that’s going to lead to everything, especially when it comes to converting visitors into sales.

  • Not seeing good results with their current situation, service, product, treatment, etc.

  • Looking for solution to their problem, they want to stop the negative at any cost and turn it in to positive.

  • Looking to change their financial situation

  • Looking for a different product or treatment options

  • Worried about what will happen to them or to their children

  • Lack of understanding, getting conflicting advice.

Start writing key phrases pertaining to your visitors.

  • These phrases or keywords are crucial to the success of your online efforts, because these phrases are what people type in Google, Yahoo, Bing and other search engines to find websites such as yours, so this is very important for you to research this thoroughly. Think of the keywords as the “keys” to unlock the markets for you.

  • There are different ways to do this. You can do it manually with Google Adwords tool or you can use the powerful keyword research tools I mentioned before.

    The reason why I mention these tools again is, because without them, you will not have the ability to make informed decisions with regards to the most important aspects of your online business: key phrase research. Either one of the two you choose, you will make the right decision. Here again are the short descriptions:

    NicheBot is one of the best tools on the market for a very reasonable price, powerful enough to do a complete keyword research. It accesses four databases all under one roof. You are able to put these databases to a very good use by identifying entire clusters of the best key phrases that are worth more than gold to you. Why, because with these keywords you can dominate your niche within your digital market.

    On top of that there is a live expert help support, waiting to help you with any issues you may have.

    – The other very powerful software tool, mentioned before that laser-targets, high-traffic, high-profit, low-competition
    markets with devastating accuracy is Market Samurai, again
    very inexpensive.

  • After you are done with the keyword research for your site, you have to know what the most successful websites in your niche are doing, what keywords are they using. Here is the incredible part that will save you a lot of research and will give the exact phrases that are not only popular, but are search engine friendly and will make you money. What I am talking about is an espionage tool perfectly legal to use) that top marketers use, called spyfu. You can use it to find out all the important information about your competitors’ top ranking websites, especially the key phrases they use. It gives you a blue print to copy their success to the top in search results.

This digital marketing at its best and by the way, the software tools I just mentioned are what will give the foundation for success. Imagine not to have them, how are you going to compete against others, using this software. It is like going to war without any weapons.

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