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Google Search Engine Optimization

by Peter Kaczmarzyk

Search Engine Optimization

Search Engine Optimization

What is Google Search Engine Optimization?

Simply put, Google Search Engine Optimization or Google SEO is to present your material (text, picture or graphic, video, audio, etc.) in a way, so the search engines can find it. Some people are better at it than others, much better. It comes from the understanding of what the search engines are looking for? Read on and you will get a quite an education.

Advantages and disadvantages of Google SEO

I will outline the critical issues with Google SEO, so read it over few times and analyze what is being said, because it will determine your future course for your online activity and may be responsible for your success.

The advantages of Google SEO are:

  •  It is free
  • It may propel you to the top search results
  •  It will benefit free (organic), as well as paid search

The disadvantages of Google SEO are:

  •  Mass confusion on what currently works
  •  higher learning curve in today’s digital world
  • With Google “Panda” revolutionary changes – Google SEO is no longer the only major factor in online marketing

Best practice in planning and managing Google SEO

  •  Use Google SEO as one of many ways to optimize and to market – not the only way
  •  Have a clear picture, how Google SEO fits your overall marketing strategy

Paid Search Engine Marketing

  • Paid Search Engine Marketing endures a High level of competition
  • Recommended only for professionals – to monetize
  • Non professional can use effectively on temporary basis to generate traffic to their websites
  • You can loose a lot of money very quickly
  • Can be a small part of your overall marketing strategy

TWO MAJOR PARTS: ON PAGE SEO & OFF PAGE SEO

Lets talk about the two major parts of SEO. On page SEO is still important, but not as it used to be. Right now the off page SEO plays crucial role, so lets delve in to it.

ON PAGE SEO: Primary Keyword Checklist:

In “On Page SEO“, here are all the places on your page, where your main key phrase should appear:

  • (use WordPress plugin “Yoast” to ensure your keywords are in all places)
  • Original Content
  • Fresh Content on regular basis
  • Meta Tags in the Title tag (64 characters)
  • Description tag
  • Keywords tag
  • In the file path
  • Headline H1
  • Headline H2
  • Minimum of 2 primary keywords on the page (1st & 2nd paragraph) Italicize
  • 1 or 2 outbound links to high authority non competing sites
  • Video with a proper description
  • Image with your keyword in the Alt tag

OFF PAGE SEO:

The backlinks and Social Media will have the most positive impact on your site. Links (backlinks) to the pages on your website are considered “votes”, weighted differently, based upon the importance of the source. The more “votes” from important sources (high PR sites), the better ranking authority your website will gain. How to use Social Media to benefit your site, see Twitter, Facebook and LinkedIn p.37
Find out through Google Analytics what are your website’s top landing pages (most visitors)
Identify top entrance keywords & check their ranking through Rank Tracker
Use 3 keywords in each article used for backlinks to improve their ranking power.

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{ 2 comments… read them below or add one }

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