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Lets Talk Numbers – Setting Goals – Keywords

by Peter Kaczmarzyk

Setting Goals

Setting Goals

SETTING GOALS – Real Numbers

Start setting goals with real numbers:

  • Lets say a product sells for $600
  • You will get 6% commission
  • You want to make on this product at least $1,000/month
  • $600 * 6% = $36 per sale ->1 sale/every 2 days = $540/month ->1 sale/every 1 day = $1,080/month
  • Create a product page, full of content with a wonderful headline, great sales copy, a picture of the product and a nice
  • audio that introduces this visitor to the product
  • Is one page enough to reach your goal? Start at least with two product pages.

  IS THIS TOPIC LARGE ENOUGH FOR ME TO REACH MY INCOME POTENTIAL GOAL?

HOW BIG SHOULD BE MY SITE? How many pages with what traffic & conversion rates will it take to reach my income potential goals?
You need to establish a basic set of goals for yourself and then work on you site to accomplish them. The goals can be set for 30/90 days/1/2/5 years.

How much money do you want to make? $10/Day? – $50/Day? – $100/Day? – $1000/Day? – More? – How many product pages would I need to accomplish that?
Another consideration to throw in the mix is whether you want to focus on high ticket items vs. low ticket items.

CAN I BUILD A DECENT KEYWORD LIST ABOUT THIS TOPIC?

After going through “WHO ELSE IS INTERESTED IN THE TOPIC?”, you should have a decent amount of data gathered. Look through it and start identifying obvious keywords. Is it possible to assemble strong keyword list? Come up with several primary keywords and the other keywords will be whatever occurs during the natural course of writing.

Again, you start the research by doing it manually using Google Adwords Keyword Tool. Find keyword ideas by going to Ezine articles in your category as we mentioned before. Get the title and research it, for example, by typing in Google search – Intitle: “bird binoculars” You will find serious websites competing for keyword “bird binoculars”, because it is in their title tag.

Continue by obtaining similar keyword phrases in Google Adwords tool for volume, competition and PPC (Pay Per Click). Use SeoQuake a plugin for Firefox to get more info about leading sites in your category. If the sites are older in the top rankings, it will be more difficult to outrank them. In SeoQuake you can find out a lot of info, but having all options enabled will get you temporarily blocked be Google, so only enable 2 – 4 options.

Among them should be:

  • Google PR ranking (only consider PR 3 or higher)
  • the ability to see how many keywords the advertisers are bidding on: click on Google advertisers red square
  • see what keywords they rank for and how much they pay: click on Density and Price
  • see what other websites are from this owner: click AdsSpy

Sort the search results and then save them to a text file for further reference. You should check SemRush deep keyword research tools, which are quite good.

Keyword Strategy

Use three long-tailed, related keywords on the page, but don’t force it, if it doesn’t make sense editorially. Write high quality content and the rest of the related key-phrases will end up on your page naturally. There is no need to use each keyword more than twice, unless the article itself needs it to read properly. This keyword strategy will be most effective and will serve you well without trying to game the search engines.

Examples:

  • Primary keyword: auto insurance
  • Secondary keyword: lowest auto insurance rates

The search volume is usually presented in three forms:

  • Broad match: auto insurance – results show anything that mentions either one of these words
  • Phrase match: “auto insurance” – results show that exact search including any other words in front or behind
  • Exact match: [auto insurance] – results show that exact search without any other words in front or behind

Choose one form and stick with it for consistent results. A Broad match type was selected in this course
to illustrate better for educational purpose, but in a real life keyword research use only an Exact match type.

If it doesn’t make sense to add a particular keyword to the article during the normal course of writing, then disregard that keyword for now.

Create a list of relevant keywords with highest search volumes first, then use them to find related long tail keywords, which naturally will show lower search volumes.

Of course choose among them the ones:

  • With the highest searches per month.
  • Don’t use keywords with very low search volumes (less than 200/month in “global” “broad “ search)
  • Use words from your keywords list that you noticed, are used over and over again.
  • Get your keyword phrase in the headline, title, links, picture: alt tag & file name & caption.

Now, start selecting your key-phrases using the lowest search volumes first and work your way up to the highest phrases on the list and most difficult to rank for. Before you reach the top, you will notice that you are ranking for some of these words already, because your site is starting to develop authority.

All of this is just scratching the surface however, because you can’t do a thorough keyword research without good tools. How can you possibly go through potentially thousands of keywords to come up with a few “golden nuggets”? As we mentioned before, try NicheBot or Market Samurai, without which competing for better keywords is like being involved in modern warfare using pitchforks as weapons.

SELLING WEBSITE VISITORS ON THE MERCHANT – NOT THE PRODUCT

“If you need a high quality, inexpensive device, smaller than computer, Kindle Fire is the answer. The best place you are going to get it is over at Amazon.com Massive selection, great shipping, safe shopping guarantee, and best prices. You are selling your website visitors on the idea of a merchant not just one specific product.

Send them directly to the category for all Kindles or at least let the other Kindles be visible, unless keyword research says to go deep (more specific) linking to a particular product.

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