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Your Website Rankings

by Peter Kaczmarzyk

What Keywords Give Your Website Rankings?

 

Google Backlinks

For the keywords you are trying to rank in Google search results, keep track of your result in a simple spreadsheet. It is self explanatory. The “Backlinks” column shows how many existing Google backlinks you already have to your website. This chart shows key phrases to all pages on a website. You need to make a similar chart for each page separately on your site, because search engines rank pages not sites.

Sort them by local monthly searches (USA) from the highest to the lowest. This is a result of you selecting particular keywords used for the anchor text backlinks. Simply keep selecting from the bottom of the list add it into the article and then link it to your page. You will need about 30 backlinks (for one keyword) per page on average to rank on the first page of Google. It is of course a very general estimate, because there is a lot of variables involved here.
Some keywords are more competitive than others and your website may not be an authority in the eyes of Google yet. You may need a couple more good solid links to your page to help move it up to that final position. Then you will have to maintain it over time by getting it a link here and there and start linking to other product pages on your website. If this chart represented one of the pages on your site, you would need to do a lot more work (more backlinks) to rank on top in Google.

Competitive Market Analysis – Your TOPIC?

Start your competitive market analysis by typing in Google Search, your key word. Take the first 3 websites and check their backlinks. Go to: Bing.com and in the search type exactly (with the website URL address): inbody:abc.com -site:abc.com
You can compete with 2,000 – 3,000 or less backlinks easily. After further backlink analysis the number of quality backlinks to that site goes down, usually by 70%, especially when you’ll analyze that specific page ranking in top Google results. If the sites are in the hundreds of thousands backlinks, you need to run from that particular topic, change the niche within the topic or go to a different topic. If you can find a couple of pages ranking in the top 10 that are in the 2,000 or 3,000 range, you’ll be fine, you just need one spot in top 10.
Look at the content on competing sites
Your well researched content with a great headline, audio or video, features, benefits, recommendations can easily outperform “shopping cart” content, thin on content and static (no fresh content) with drop-down menus and little often confusing descriptions.

Paid Search?

You can use “Paid Search” with Google and others to generate traffic to your site. You will have better chances, however doing Pay Per Click (PPC) search on Bing or Yahoo, rather than with Google, if you decide to do it. It used to be very profitable, but now the competition is fierce and a beginner will likely loose his/her shirt, relaying solely on paid search to generate traffic. This is why, you are much better off by learning to get top rankings organically (free) and use “Paid Search” very sparingly, for instance to jump start traffic on your site or to do a survey for example.

Bid rates are important, how much you are going to pay for a keyword. You need to know what your conversion rates are going to be, how many visitors you need to send to your site in order to get results. You can buy some traffic into the survey page, where you’ll survey the visitors, by asking, “What are you hoping to accomplish by purchasing a Weber Grill?” Or, you’ll ask, “What is the biggest stumbling block you’re coming across as to purchasing a Weber Grill?”

I will not go in to detail regarding “paid search”, because right now I do not recommend it, if you are brand new to this topic. Your chances of succeeding are very low, this is why “Organic Search”, which is free is a much better alternative, as long as you know how. We will give you the “know how” right here.

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